your marketing profitable and targeted. In other words be cost-effective in the
way you spend. Promotions can be hugely expensive. Rather than re-inventing the
wheel, ask others what they found to be lucrative. Do your research. If you blow
a bunch of money and get poor results in either free downloads or sales,
rethink that cost.
take into effect that not every book is on the same level as another. Some have
more reviews, there are price differences, many of the authors have a huge backlist
and a fan base already in place, others are novellas, or maybe a series book. Covers
can be distinctive and make sales. There are so many differences that can drive
a book. Start paying attention to help you understand.
can’t write a book everyone will love,
therefore maximize your promotion toward those most likely to become your
audience. Isolate those people who would be interested in the content of the
book. For instance, I know my Vicarage Bench Series and the Angels with Attitudes
wouldn’t be of any interest whatsoever to the majority of male readers. On the
other hand, I happen to know that there are a few men who’ve enjoyed the
grittier, romantic suspense Vegas Series. So, it goes without saying that I
wouldn’t aim my marketing to the same crowd for all my books.
other work that is comparable to yours and look up those books’ main customers.
Explore the connections and what worked to attract them. Then appeal to those
books’ readers. On Goodreads ads they ask you to give them a list of authors
who write books similar to yours. They know it’s important for you to locate those
what is special about your book. For instance…when I wrote my time-travel
series (Vicarage Bench) I mixed it up a little by deciding that rather than just
sending my protagonist back in time, I’d put her spirit into the body of
another person, usually one of the opposite sex. Legitimately, I can call it a
time-travel romance; the twist just gives it more layers of conflict.
some demographics. What age would be most likely to enjoy your book? As
mentioned above, is it likely to interest both men and women? Do you really
think that an erotica lover will totally enjoy your sweet inspirational love
story? Or teenagers who love Sci-Fi would be into a contemporary romance? Aim
your books and budget towards the people most likely to write you a great
Now, work all the above together to get the best strategy. The previous
tips can narrow your target audience. Then concentrate on those