Mimi Barbour

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Best and Worst Times and Days to Post on Facebook, Twitter and Tumblr #mgtab #eNovAaw

July 26, 2016 By Mimi Barbour 6 Comments

Original post from MarketingHire.com

So you don’t like Mondays? Well, actually, there’s a good reason to change that perspective. Mondays between 1 – 3 PM E.T. are the best times to tweet that latest post. A recent study by bit.ly of click behavior using their service found the best and worst times to make Facebook, Twitter and Tumblr posts. Their recent post revealed the following findings. (Note: All times are EST.)

Twitter
Best Days and Times to Post a Tweet: Monday through Thursday from 1-3pm. The peak time of the week was Wednesday at 3PM.
Worst Days and Times to Post a Tweet: Friday after 3PM and any day of the week after 8 PM and before 8AM. Weekends are the worst days to post.

Note: bit.ly noted in their blog post that, “the half-life of a link on Twitter is 2.8 hours.”

Facebook
Best Days and Times to Post on Facebook: Links posted during the week from 1PM – 4PM have the highest click throughs. The peak time was Wednesday 3pm. bit.ly finds that traffic starts to pick up around 9am, but recommends waiting to post until 11am.

Worst Days and Times to Post on Facebook: Weekday traffic starts to die out after 4pm. Post get less clicks before 8am and after 8pm. Weekends are the worst days to post.

Tumblr
Tumbler users respond significantly different than Twitter and Facebook users.
Best Days and Times to Post on Tumbler: 4PM. Postings after 7PM receive more clicks over a 24 hour period than content posted mid-day during the week. Traffic peaks between 7pm-10pm on Monday and Tuesday and Sunday.

Best Day of the Week Post on Tumblr: Tumblr users operate quite different than Facebook and Twitter users. The best time to post on Tumblr is Friday.

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Comments

  1. Mary Anne Yarde says

    July 26, 2016 at 4:44 pm

    This is so true. I have found this with Twitter. Thank you for sharing. You are a star!!

    Reply
    • Mimi Barbour says

      July 27, 2016 at 12:05 am

      Thanks so much Mary Anne XO

      Reply
  2. suzanne jenkins says

    July 27, 2016 at 2:54 am

    Bookmarking this! thank you.

    Reply
    • Mimi Barbour says

      July 27, 2016 at 4:49 am

      Your welcome.

      Reply
  3. Sarah Mallery says

    July 27, 2016 at 12:59 pm

    Great post, Mimi! Much thx for sharing. One question though: what time frames are you talking about? EST, PST or CST?

    Reply
    • Mimi Barbour says

      July 28, 2016 at 5:31 am

      It says EST on the post and so I figure that's the time I will go by 🙂

      Reply

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