Google Ads Archives - Mimi Barbour

I’ve just taken a workshop on how to promote with Google and
I find everything about that type of advertisement overwhelming. The costs are really high and I’m thinking maybe I’m not quite
ready to spend that kind of money right now.

My promoter has warned our group that unless we have a consistent ranking of #5,000 or less on
any book, we should not put our prices up past 99 cents. Sadly, all my books
are priced at – you got it – the bargain price of
99 cents!!

It’s hard to stop myself from marking them up when I see
competition pricing their books at $2.99 and $3.99, but then I check their
ranking, and in most cases, I get it. It’s the numbers of books being bought that
matter, not the prices. So therefore, what she says makes sense and keeps me
from following the others.

It’s about those darn algorithms. If Amazon sees your book
staying at a consistently higher ranking, I understand that they automatically
pick you up and put you out in enough queues in order to try and help you stay
there. Good thing – right???

And every time I have played with prices, my books drop
rather quickly and drop hard. I lose ground and then it takes all kinds of
promotions to get the darn book back into a higher bracket again.

I guess what we all need to do is write lots of books and gain
new readers with each new book released – easier if you’re writing a series –
and once you have a number of books selling fairly well – then the time will
come to put out the big bucks for the Google kinds of promotion.

Now that’s when
the prices can be increased to make the payment of the advertisement cost
effective.

Oh Happy Days!!!