**My newest cover designed by Steven Novak from Novak Illustrations

This book will be released in the May 2015 box collection – Summer Fire!

Cover
designer is #6 in the list of careers many Indie authors take on when publishing their work.

In this instance, unless you are a genius with a
design background, I truly believe you should hire a professional.

Let’s face it, their vision of colors, styles and understanding
what works in today’s market is a whole different profession than that of a
wordsmith. (don’t-cha just love that phrase??)

Okay – I know many of you slap a cover together and
do it fairly well. I guess, for me, it’s like going out in public with my hair kinda fixed, my makeup kinda okay and dressed kinda nice. But I could look a whole lot
better – eye-catching, stunning…. you know what I mean.

Plain and simple – it takes a different set of
skills. And just because we know that we can do it ourselves, doesn’t mean we
should. I’ve seen a lot of mediocre covers and I have no doubt that the sales
are reflective of that problem.

In fact, I personally know a lot of authors who did
settle for less than perfection and have since redone covers and seen a rise in
their sales.

I also know that when books were being sold off of
shelves in bookstores and other outlets, many times what grabbed my attention
long enough to have me reaching for the book was my first view of its outside.

And don’t be fooled by e-books and the internet
marketing platforms. Readers still look at covers and what they see can most
certainly draw them to check further into the book’s description.

And… hopefully click on that magic ‘buy’ button. 

***Please follow me on my newsletter so I can keep in
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I really do only write once a month or so and I’ve been told by many that they like my newsy letters. Guess it’s because I feel
like I’m writing  to friends!

*****