The choice of authors – this decision made a huge difference. I have no
doubt we were each chosen because of either being a titled author (USA Today,
New York Times or Amazon Best-seller), someone with great sales or a social
media buff who had a huge following on Facebook, Twitter and a street team they
could bring into play. How did the organizers find these professionals? Most of
us were invited by another already recruited. For instance – I was invited by
one of the brides who I work with in those collections. And I’m sure the others
have a similar story – it’s a bit of who you know!!
can happen a lot quicker if the doorman’s someone who you know or is friends
with someone else who owes you a favor.
Every one of the girls who were invited to be a part of Summer Fire were there
because they knew someone. In fact, it’s the same with all the book collections
I’ve been involved with.
of authors we wanted to join us, it was always thrown out to the original few –
who do you think will fit in? The first names everyone would offer were those
they have large street teams, lots of followers on Facebook and active social
media links. When you’re trying to push a book as hard as you have to in order
to hit the New York Times, you need as many of these kind of people with that
much power as possible.
times, more famous authors are so busy writing to deadline that they don’t have
any time or energy left to add to the social media side. They don’t mind
sharing their name but when it comes to the daily promo grind, it’ll be left to
others. So… unless you have a group you can rely on to help with this area,
find a few authors who are really
One of the big pluses we came across in Summer Fire
was healthy newsletters that some of the authors were able to rely on. For the
last couple of years, I’ve been working on my personal newsletter and wished
I’d started a lot sooner. It isn’t easy to build up an audience but it can be
one of the best promotional tools in your stable. And trust me – it’s also very
much of a draw to the organizers of a potential collection.
group called Author’s Billboard. And one
of our most important goals is to build a joint newsletter as large and as fast
as we can. This will enable us to promote as a group and provide our wonderful
fans with a whole bunch of amazing reading choices from best-selling writers. If you
have a few seconds, please subscribe. We promise to provide you with unbelievable